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Unbiased is a financial advisory platform founded in 2010 and based out of London. The free service helps connect you directly with a financial advisor in a quick and trustworthy way. The company helps connect its users with financial advisors that can help in a myriad of different situations, including investments, divorce, estate planning, retirement and just general managing of finances.

Services

Unbiased is an online service, meaning you can sign up by just answering a few questions on its website. The company will pair you with a regulated financial advisor in 48 hours or less. Then you can meet up with your advisor in person or through video call to discuss the specifics of your financial situation, with an initial free 30-minute consultation. You can use a financial advisor to just plan your general finances or for a specific reason such as planning your will or preparing for retirement. The company also includes a multtitude of resources on its website including several financial calculators and a wide range of educational articles and financial guides. 

Credentials

Unbiased is not currently rated or accredited by the Better Business Bureau. Online review aggregators from other websites have mostly positive reviews. The company is regulated by the Securities and Exchange Commission and claims to connect you with only trusted and SEC-regulated fiduciary advisors. 10 million people have trusted Unbiased with more than $80 billion in assets under management. Unbiased only shares your contact information with your connected financial advisor and does not participate in robocalling.

Fee Structure

Unbiased does not charge you for its services. The company charges financial advisors a subscription service to connect you with them through its marketplace. The initial 30-minute consultation with your financial advisor is free. Any additional appointments will be charged by the financial advisor based upon their fees. You can review any financial advisor that Unbiased suggests before deciding if its right for you.

Financial Advisors at Unbiased

Unbiased is a one-stop shop for financial advice from credited sources. You can try its 30-minute consultation for free with an advisor the company chooses to help you with your particular financial situation. The company never charges you a fee and any further consultation with your assigned financial advisor will be charged according to the advisor's fees. Unbiased only uses SEC-regulated fiduciary advisors, although that does not assure any particular training from the financial advisor. 


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$50,000 investment minimum
  • Combines high robo investing technology with human advisors
  • Low management fees
  • Access to financial advisors whenever you have questions
  • Customized, goals-based financial plans