Ingredients

The glowup personalized teeth whitening system consists of a whitening light mouthpiece, three syringes of personalized whitening gel, and an adapter for iPhone and Android. The glowup gel is custom tailored to each individual user considering their answers to a survey which considers brushing habits, diet, teeth sensitivity, among others. The formulas are proprietary, so the company does not publish the exact ingredients. However, they use natural ingredients such as menthol mint, pomegranate seed extra, aloe leaf juice, and chamomile to disinfect and remove bacteria, as well as freshen breath. The formula is vegan and was not tested on animals. 

Ordering

In order to determine the right mix of ingredients, glowup asks for some information during the sign up process. After providing their contact information, age, and gender, customers must provide some information about their oral hygiene habits and lifestyle. These include:

• Oral care products
• Frequency of brushing
• Type of toothpaste
• Previous pain associated with whitening products
• Teeth sensitivity
• Number of fillings
• Teeth grinding habits
• Teeth staining 
• Shade of teeth

At this point customers are asked to upload a photo of their smile if they so choose. This helps glowup determine how strong the whitening agent in the serum should be. After providing their email, customers are given the details of their customized whitening kit.

Equipment

Glowup delivers a one-size-fits-all mouthpiece with built-in LED lights. In order to begin the process customers must first apply the gel into the the actual mouthpiece and plug the adaptor into the charging point of either their iPhone or Android. The treatment lasts only 16 minutes and the mouthpiece is waterproof so it can be washed afterwards with warm water.  

Effectiveness

Although glowup is a relatively new company, they have a good amount of positive reviews online. Customers mainly praise the speed of results. Glowup claims that customers can notice a difference with only one treatment. Additionally, the company claims the product can remove tough stains that does not cause pain or hurt teeth. Some users have backed up these claims. Sodium bicarbonate (baking soda) seems to be the main whitening ingredient in glowup's formula. While there is not as much evidence as to the efficacy of this ingredient compared to, say, hydrogen peroxide and carbamide peroxide, glowup customers are by and large pleased with the results they've achieved.

Price

We completed glowup's questionnaire claiming to be a 43 year old male with normal oral hygiene habits and slightly sensitive teeth. The results were a teeth whitening kit that cost $80, which was reduced to $60 with the online discount. The product is vegan and cruelty-free, and uses the same enamel whitening as used by dentists. Glowup also has a money back guarantee for customers who are unsatisfied. The ingredients included in our kit based on our responses were as follows:

• Sodium Bicarbonate (Baking Soda) 
• Menthol
• Aloe leaf juice
• Chamomile flower extract

Glowup - Summed Up

Glowup is a good choice for teeth whitening. The main selling point of the product is convenience, as it only requires a quick, 16 minute application for 6 days. Also, the product is surprisingly inexpensive compared to other whitening systems. In terms of effectiveness, we really only have consumer reviews to go on.