HubSpot CRM Software Review

HubSpot Overview

HubSpot delivers a robust CRM tool that organizes all sales tasks into one clean interface. The application handles contacts, appointments, and pending/signed contracts. It syncs with Outlook, Gmail, Zendesk, Pandadoc, and other products and records every interaction with existing and prospective customers. Users can chat or make phone calls directly from the app to their contacts. The application handles email marketing campaigns and can stage email deliveries on a personalized basis. All interactions on email, social media, chat, and phone are logged and documented.

HubSpot’s core products are referred to as “Hubs” and they all integrate directly into the CRM:

• Marketing Hub: Automates campaigns, enables easy creation of engaging emails, boosts lead generation with forms, and provides marketing insights through detailed analytics.

• Sales Hub: Improves sales productivity by tracking emails, prioritizing leads, and managing contacts and deals within customized pipelines.

• Service Hub: Supports customer retention through ticketing automation, self-service knowledge base, real-time support, and customer feedback analysis – all of which help improve the customer service experience.

• Content Hub: Empowers businesses to build and manage a website effortlessly, optimize content for SEO, personalize user experiences, and maintain high standards of security and performance.

• Commerce Hub: Manages essential tools B2B businesses need to collect more revenue faster like payments links, invoices, quotes, and subscriptions.

• Operations Hub: Streamlines business operations through data synchronization, workflow extensions, data quality management, and custom automation solutions.

HubSpot's Pricing Model

HubSpot makes its basic CRM tool available free in perpetuity. Customers who want more than that can elect to purchase its premium software. HubSpot offers three paid versions of its premium software: Starter, Professional and Enterprise. These vary in price from $20 a month to over $4,300 a month, depending on number of seats, number of leads/contacts, and other factors.

HubSpot Summed Up

HubSpot's free CRM is a very enticing product. It offers the kind of functionality that other CRM software companies charge for. Perhaps because Hubspot has been in business longer than many of its competitors, its products are unusually sophisticated and comprehensive. The company is clearly betting that users will be so pleased with its free services that they will start to spend for more premium features as they scale up. Given the quality of its CRM, this is probably a safe bet for HubSpot to make.