Infor CRM Software Review

Platforms

• Software as a Service
• Mobile compatible
• On-premise (Microsoft SQL server, Oracle server)

Features

• Customer Information Management
• Marketing and Lead Generation
• Sales Management
• Reporting and Analytics
• Employee Performance and Tracking

Infor CRM performs particularly well in sales force automation. It leverages the strength of automated processes to improve marketing, campaigns, customer support services and workflow management. It is also available in multiple languages for non-English speaking companies.

Just like many of today’s top CRM services, the software is accessible through mobile devices (smartphones, tablets). Mobile CRM features provide similar functionality with its cloud-based and on premise versions giving access to the service anywhere, anytime.

Customer Management

• Case management
• Customer portal
• Customer service integration
• Customer experience management
• Distributor contact management

Marketing and lead generation

• Lead management
• Sales forecasting
• Sales reports
• Dashboards
• Targeted marketing campaigns

Reporting and Analytics

• Campaign reporting, monitoring
• Business and team performance reporting

Employee Performance and Tracking

• Sales team performance tracking

Integration and Customization

• Salesforce integration
• HR management integration

Support Services

• Knowledge base
• Self-service
• Tutorials
• Phone support

Bottom Dollar

Infor CRM distinguishes itself from other CRM services by providing industry-specific solutions to customer and sales force management. Businesses looking to leverage advanced business solutions could also take advantage of Infor’s ERP offer. With Infor CRM, businesses are able to react to changing customer demands in a more timely fashion. Its campaign management features helps businesses create campaigns easily while its reporting and analytic tools help gauge the success of each campaign. Overall, Infor CRM performs strongly in sales force automation and marketing and is a perfect fit for medium to large businesses searching for a capable customer relationship management service.