Blue Nile Engagement Rings Review

Blue Nile is an online retailer of engagement rings, diamonds, and fine jewelry. It provides products that are accredited by the American Gem Society Laboratories and Gemological Institute of America. The company offers custom designed rings, not to mention free and fully insured FedEx shipping for customers with minimum order value.

Services and Features

Blue Nile gives their customers a collection of pre-set, designer, and handcrafted engagement rings. They have an inventory of 150,000 loose diamonds for buyers to choose from. Each of their custom diamond rings is artistically handcrafted and inspected by a certified gemologist. Their online jewelry service offers low mark-ups, up to 20% to 40% less compared to traditional jewelers.

The online jewelry retailer has a list of services to offer to their clients, including free FedEx Shipping for all orders within the US and 43 international countries (the level of service depends on the size of the order), and a 30-day full-refund guarantee for returning products purchased online for $500 and below (you must contact the company by phone to return items costing more than $500.).

Blue Nile also offers diamond and product warranties to their customers. Their Lifetime Manufacturer Warranty will repair or replace all products for free if the item has a manufacturing defect. Free cleaning and inspection services on diamond rings are also given to their customers every six months. The online store gives a lifetime diamond upgrade program on all AGSL and GIA certified diamonds.

The company has three credit card financing options that enable card members to enjoy flexible payment terms: a 25-day grace period for purchases, no interest if paid in full within 6 to 12 months, and equal payments at 9.99% APR if the purchase is paid in full within the promotional terms of 24, 36, and 48 months. They also give appraisals for diamond engagement rings and "Build Your Own" diamond jewelry services. 

Blue Nile let their customers view their customized engagement ring before it is set by sending a wax model of the chosen design. They also offer laser inscription service for all Blue Nile Signature Collection rings. The online store has an engraving service available for engagement and wedding rings where they can create a personalized phrase for the product.

Blue Nile also has a different discount offer for customers who refer the jewelry store to their friends. Both clients can save up to $100 and there is no limit on how many friends you can refer.

Engagement Rings at Blue Nile

Blue Nile's greatest strength is it's vast inventory and product options. Given its GIA and AGS certified loose diamonds offered at low-cost, there is no doubt that Blue Nile is a reputable, and reasonably priced, jewelry store. The twice-yearly cleaning and inspection is a plus as well, the only drawback is that since Blue Nile is an online vendor you have to pay to ship it to them, although they will pay the return. Also  the lifetime warranty is conditional; the company must deem the damage was a result of a manufacturer issue. But considering their long list of discounts and other services, Blue Nile is a good choice for customers to consider when buying engagement rings.