A home security company’s reputation is comprised of many different elements, including its financial standing, customer service, and monitoring services, should they have any.
Additionally, when conducting research, it’s also important to consider specifics, such as how the company handles claims, how easy the purchase experience is, and how well it handles complaints and questions.
When going over customer reviews, however, many consumers can become discouraged in their choices, due to the overwhelming amounts of negative feedback that can be found online.
However, it’s important to remember that disgruntled customers are usually the most vocal. This is certainly true of both SimpliSafe and iSmartAlarm’s poor ratings on TrustPilot, for instance.
The two company’s score of little more than 5 points out of ten is based on just 3-4 reviews- which is hardly a representative sample, considering that both SimpliSafe and iSmartAlarm’s customers number in the thousands, at the very least.
iSmartAlarm’s Better Business Bureau (BBB) score is also based on a tiny sample of 4 reviews and six complaints, and should therefore be taken with a grain of salt—SimpliSafe’s corresponding BBB score is quite good, and based on a much more proportional 75 reviews.
Another consideration, financial strength, can be hard to measure in the case of newer companies like SimpliSafe (2006) and iSmartAlarm (2012).
Though well-established companies can offer easy to find track records of dependability, newer companies can offer other advantages.
They’re generally quicker to embrace technology, offer more flexibility or more advantageous terms, and otherwise establish themselves in the consumer’s mind as a viable option for home security.
In the case of the two companies we’re comparing here, both provide a high degree of flexibility by allowing their customers to purchase home security systems for a much lower price point than traditional providers, and then customize these to their specifications, or even build out their own system.
Monitoring options are also flexible, and the lack of the standard home security long-term contracts gives customers additional freedom.
Finally, a look at the associations for each company can also be an indicator of reliability, an important aspect of reputation.
Since iSmartAlarm doesn’t offer professional monitoring, it isn’t certified by the Underwriter’s Laboratory or the Central Station Alarm Association (though technically, SimpliSafe isn’t either, rather their outsourced monitoring is).
However, iSmartAlarm has won a series of awards regarding design and excellence, suggesting it’s a good option for a multitude of home security needs.