Prudential Life Insurance Review

Overall Rating: 4.3 / 5 (Excellent)

Prudential's life insurance product line includes Term and Final Expense life insurance policies with customizable benefit options. Customers can select the product or products that meet their needs as well as their budgets.

Choosing a life insurance product is something many people do in consultation with a licensed insurance agent. A licensed insurance agent can can help you understand your choices and select a plan based on your needs.

Financial Strength

Key Details

Reputation and Customer Experience

Prudential ranked 17 out of 21 on J.D. Power's "2024 U.S. Individual Life Insurance Study", where it earned a score of 626, which falls balow the industry average of 648. The company is also not accredited by the BBB.

One downside to Prudential is that you cannot buy a policy 100% online. The company's website does feature a "virtual assistant" chat. You can reach a company representative by phone, at 800-778-2255 on weekdays from 8 a.m. to 8 p.m. ET.

Prudential Policies

Prudential offers customers the following life insurance policies: Simply Term and Final Expense life insurance.

Simply Term life insurance

Key Simply Term Policy Features

• Guaranteed, level rates: Coverage costs won’t increase.
• No medical exams or bloodwork required.
• Easy enrollment process: You can apply and get a decision in minutes.

Final Expense life insurance

Key Final Expense Life Insurance Policy Features

• Hassle-free application process: No visits to the doctor or lab work required—ever. **
• Flexible premium options: Choose from a variety of monthly premium options built to fit your budget
• Locked-in premiums for life: Your rates will remain the same as long as your premiums are paid regardless of age or change in health status
• Tax-free benefits: Your beneficiaries will receive the death benefit typically free of federal income tax.*
• Fast application process: Apply for coverage over the phone and, in most cases, you’ll get a decision in minutes.

*IRC §101(1)(a) – Death benefit proceeds typically received income tax-free.

** Issuance of the policy may depend upon the answers to the health questions set forth in the application.

Policies & Coverage 

Prudential and its family of companies provides a mix of products to meet your needs, including simplified issue term and final expense policies. The company offers term life insurance policies that offer death benefits ranging from $25,000 to $1,000,000, and final expense life insurance policies ranging from $5,000 to $30,000 in coverage.

Available Riders

Simply Term Riders

• Terminal Illness Rider: Allows the policyowner to receive the death benefit while they are still alive, if they are diagnosed with a terminal illness and meet terms and conditions of the rider

Final Expense Riders

• Terminal Illness Rider: Allows the policy owner to receive the death benefit while they are still alive, if they are diagnosed with a terminal illness and meet terms and conditions of the rider.
• Temporary Accidental Death Benefit: Pays 1.5x the coverage amount if the insured dies during the first two policy years and the cause of death is accidental (as defined in the policy).
• Accidental Death Benefit Rider: Pays 3x the coverage amount if the insured dies before age 101 and the cause of death is accidental (as defined in the rider).