We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. Learn more
10 Best
Motorcycle Insurance
of 2025
View 10 Best
Motorcycle Insurance 
  1. Home
  2. Motorcycle Insurance
  3. Dairyland Review

Dairyland Motorcycle Insurance Review


ConsumersAdvocate.org Rating: 4.7 / 5 (Excellent)
Our content is free because we may earn a commission when you click or make a purchase using our site. Learn more.
Dairyland is a Wisconsin-based auto and motorcycle insurance provider. The company was founded in 1953 and operates as a subsidiary of Sentry Insurance.
 
View Top 10 List

How is Dairyland rated?

Breakdown

4.8/5
Coverage and Additional Benefits
4.5/5
Financial Strength
4.5/5
Discounts
4.8/5
Claims and Reputation

Overall Rating: 4.7 / 5 (Excellent)

Unlike many other insurers, Dairyland is solely focused on cars, trucks, and motorcycles, but their coverage is pretty hard to beat. The company covers passengers as well as riders for both property damage and medical bills, provides rental reimbursement, and has coverage that could potentially replace your bike and optional equipment in case of total loss (if the bike is less than 3 years old). Though Dairyland does not offer as wide an array of discounts as its larger competitors, it does provide breaks for homeowners, riders affiliated with certain organizations, and a loyalty discount for those who have been with them for over a year.

Dairyland gets plenty of praise on Trustpilot and other customer review websites, with policyholders mentioning their customer service and simple claims process. Dairyland is a great choice for riders who want uncomplicated insurance with comprehensive coverage and solid customer service.

Dairyland Coverage and Benefits

Coverage and Additional Benefits - 4.8 / 5

Dairyland's coverage is comprehensive, to say the least. Aside from covering almost all types of bikes, it covers both rider and passenger, as well as covering underinsured and uninsured motorist property damage. It also provides rental reimbursement and has coverage that could potentially replace your bike, including optional equipment, if it is less than 3 years old.
Coverage
Liability
Collision
Comprehensive
Customized Motorcycle Parts
Uninsured/Underinsured Motorist
Additional Coverage
Accessories and Custom Parts
Passenger Coverage
Personal Belongings
Roadside Assistance
Uninsured Motorist Property Damage
Rental Reimbursement
Yes
Types of Vehicles Covered
Scooters
Classic/Custom Motorcycles
Mopeds
Street-Sport Bikes
High Performance

Dairyland Pricing and Discounts

Discounts - 4.5 / 5

Dairyland does not offer quite the same array of discount options that other major insurers do. In addition to some of the most common ones like training courses, insuring more than one bike, and/or belonging to a riding organization, it also provides a loyalty discount if the policyholder has been with them for over a year.
Discounts
Training Course
Multi Bike
Club/Association Membership
Other Discounts
Home Ownership

Dairyland Financial Strength

Financial Strength - 4.5 / 5

Dairyland is a subsidiary of Sentry Insurance, which has been rated as A+ (Superior) by A.M. Best for 26 years and it is #720 on Fortune 1000 companies list.
Company Type
Subsidiary/ Partner
Year Founded
1904
AM Best Financial Rating
A+
Underwriter
Sentry Insurance

Dairyland Customer Experience

Claims and Reputation - 4.8 / 5

Dairyland's ratio of complaints is 2.24 with the National Association of Insurance Commissioners. Though this is above the national average, it must be pointed out that of the 30 complaints filed against Dairyland, only 6 have involved their motorcycle insurance products specifically. They do have an A+ with the Better Business Bureau (they appear under Sentry Insurance) and an excellent 8.6 out of 10 with Trustpilot.
BBB Rating
A+
Number of BBB Positive Reviews
0
Number of BBB Negative Reviews
14
Trust Pilot Rating
8.4 out of 10
NAIC Complaint Ratio 2017
2.24
NAIC Total Complaints 2017
30
Date Collected
2018-05-21

Company Profile

Full Name
Dairyland Motorcycle Insurance
Company Website
https://www.dairylandinsurance.com
Headquarters
1800 North Point Drive, Stevens Point, WI, 54481

Our Comments Policy  |  How to Write an Effective Comment

Leave a comment for Dairyland Motorcycle Insurance
Minimum 12 words.
 No maximum length.
* What's Your Rating?
To make this comment as helpful as possible for our community, please provide at least 2 sentences.
Top Rated
  • Instant, Personalized Motorcycle Insurance Quotes
  • Over Four Decades of Motorcycle Insurance Experience
  • Competitive Coverage at Great Prices
  • Comprehensive Protection for Your Bike and Accessories
READ FULL REVIEW >
SEE RATES

Related to Motorcycle Insurance

Top Articles
Suggested Comparisons