Front Stock Tips Review

Front Guides Investment Decisions

Like many similar investment-oriented apps, Front prides itself on increasing access to financial markets for a wider range of people. The company seeks to providecritical  financial data—the kind that informs smart investment decisions—that may have been previously available to brokerage firms to individual investors. Further, it digests all this data for investors who may not have the experience, time, or inclination to evalute it on their own and serves it up in simple, easily consumable bites. 

AI-Driven Technology

Front uses a proprietary system to evaluate investment opportunities for app users. The company looks at a stock's overall health, its performance over time, financial news, and its compatibility with a user's portfolio and investment goals to make recommendations. The company has developed its own ratiing system, FISCO, which provides investors an abbreviated, but data-driven analysis of individual stocks. It also employs a proprietary predictive model to project each stock's future performance and make recommendations.

Account Integration

The Front app allows users to centralize their investment activity by corralling their various brokerage accounts in one place. Many popular brokerages an investment apps, including Ameritrade, E-Trade, Stash, Robinhood, Charles Schwab can be integrated through the app. While investors can't trade directly from their Front accounts, being able to get to multiple accounts without opening multiple apps is a time saver many investors will appreciate. Front offers investors the opportunity to track the performance of their entire portfolios in one fell swoop, as well.

Photo from Front Financial Inc. Press Kit 11-08-2020

Track Record

According to Front, investors who availed him or herself of the FISCO ratings and the other investment insights the app has offered over the past year have seen returns that outpace not only the S&P but also the returns delivered by competitive stock tip products. Front users saw gains some 20% higher than the S&P and 53% higher returns than investors who use other stock tip apps. While we can't confirm those results and investors should be aware that  companies who rate themselves have a baked-in bias, those are pretty impressive results.

Photo from Front Financial Inc. Press Kit 11-08-2020

Reputation

Front is a very new and very small company founded in 2020. Dunn & Bradstreet reports its earnings as under $100,000. According to Crunchbase, the company is currently seeking investors to fuel its expansion. For some investors, Front may not be sufficiently vetted and they may feel uneasy taking advice from a newcomer to the stock advice marketplace. Others, however, may see working with Front as a ground-floor opportunity to access data-driven recommendations from a creative start-up with high potential. The fact that Front is free to use may also make the app attractive to many users. Just remember, every investment comes with its own risks and the future performance of even stellar stocks is never guaranteed.