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JW Player Video Platform Review


ConsumersAdvocate.org Rating: 4.9 / 5 (Excellent)
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JW Player is a trademark of Longtail Ad Solutions, Inc., a privately held company headquartered in New York and founded in 2005. The firm also has offices in London and Eindhoven. The company began as an open source project which powered an early version of YouTube. Today it reaches over a billion unique viewers per month.
 
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How is JW Player rated?

Breakdown

5.0/5
Technical Specifications
5.0/5
Security
5.0/5
Related Features
4.5/5
Support

Overall Rating: 4.9 / 5 (Excellent)

JW Player was one of the early entrants into the digital video market. As the industry has grown and matured, so has JW Player. Perhaps because of its head start, the company has consistently remained ahead of its competition in its technology, user experience, analytics, and associated services. Its customers include Amazon Web Services, the BBC, Viacom, Fox, PBS, and Fast Company.

JW Player Technical Specifications

Technical Specifications - 5 / 5

Outside of Facebook and YouTube, JW Player is the most popular player on the internet, due in large part to its technological edge. The company claims that its HTML5 player is the fastest in the industry and that its buffer-free playback rivals a broadcast TV experience. It offers impressive technical features even in its entry-level pricing plan.
Automatic optimization?
Yes
Storage
Starting at 50 videos and increases with cost
Bandwidth
Starting at 15,000 plays per month
File Size Limitations
None
Other Notable Technical Features
The company provides JavaScript API, HLS and DASH adaptive streaming, multi-bitrate HD encoding, password protected sharing, and a video gallery option as part of its core package. Purchasers of its business and enterprise packages receive video player bidding, VAST/VPAID advertising support, Google IMA integration, advanced ad scheduling, and ad-enabled mobile SDKs.

JW Player Security

Security - 5 / 5

JW Player supports industry standard DRM and other proprietary systems such as Clearkey, Widevine, FairPlay and PlayReady DRM. The firm's DRM applications work with both HLS and DASH adaptive streaming and can be configured through a Javascript API.
Secure SSL Certificate?
Yes
RTMPe Streaming?
Yes
Video Scheduling?
Yes

JW Player Related Features

Related Features - 5 / 5

The additional features that JW Player offers focus on branding integration, SEO capabilities, and video analytics.
Analytics
Basic engagement analytics are offered to customers who purchase the Starter version of JW Player. Those who opt for enterprise and other high-end packages receive real-time custom reporting which shows how content is performing across multiple platforms. Its systems also integrate with Google Analytics, Adobe, Nielsen, Comscore, and Conviva.
SEO Features
JW Player includes a checklist of SEO protocols that can be implemented directly from its platform. While some companies provide automated transcription for SEO purposes, JW Player enables users to upload an abbreviated version of the video transcript. The company claims that this method reduces the error rates inherent in the captioning of automated long-form content.
Lead Generator?
No
Video Subtitling?
Yes
Email Marketing Integration?
No
Customization and Branding
JW Player allows extensive customization that harmonizes with the look and feel of the surrounding website.

JW Player Support

Support - 4.5 / 5

Customers who use JW Player's basic product receive support via email only. Intermediate-level users are given priority email attention. Customers who purchase the company's more premium services receive higher-level individualized assistance, including strategic consulting and a personalized level of support.
Support Modes
Email
Included in Fee?
Yes

Company Profile

Full Name
JW Player Video Platform
Company Website
https://www.jwplayer.com
Headquarters
2 Park Avenue, New York, NY, 10016

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Customer Comments & Reviews

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E
Ed V
6/18/2021
Warning: JW Player is discriminatory and censures open dialogue and learning, by restricting and not allowing videos that are not left-leaning. For example, they are canceling services for Prager U which is an educational platform. JW Player does not support the 1st Amendment assuring all of us Free Speech and the open dialogue of all viewpoints.

Top Rated
Our Partner
  • Fast HTML5 player that works on all mobile and desktop browsers
  • Javascript APIs allow extensive player customization
  • Content suggestion algorithms to enhance engagement
  • Real-time analytics
  • Prices start at $5/month
  • Password-protected sharing
  • Live event streaming
  • No revenue share; all ad revenue to the poster
  • Multi-bitrate HD encoding
  • Over 1 billion monthly unique global viewers
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