Firstleaf Wine Club Review

Firstleaf provides members with direct-to-consumer wine services, delivering wines sourced from vineyards all over the world. Orders are delivered within 2-5 days to a location of your choice, with a frequency that can vary between one, two or three months, depending on the customer's answers during the introductory quiz. Nonetheless, delivery frequency can be adjusted at any time in the account settings. 

Years in Business

Since 2015

Membership Programs

After completing a nine-question quiz about their wine preferences, customers can sign up for a customizable subscription. Customers can choose the type of wines they want to receive (reds, whites, or a mix of both),  as well as indicate whether they enjoy the occasional sparkling and rosé. 

If you decide to join the club, the initial shipment of six wines is $39.95. Subsequent orders cost $90 (around $15 per bottle). 

All Firstleaf club shipments contain six bottles that reflect each individual's taste, as determined by their wine profile and the ratings they submit online. By using an algorithm that analyzes 13 billion data points, Firstleaf states that each shipment gets better as you rate more wines. 

Customers can re-order their favorite wines or try new ones. Firstleaf gives customers the opportunity to preview each shipment, allowing you to swap out a wine you’re not interested in for something you'd enjoy more.

Membership can be canceled anytime and does not require a signup fee. However, if you are not ready to commit to a membership, you can shop at Firstleaf's online store, where you'll find various gift packs for purchase without the need to sign up. 

Shipping

Firstleaf ships to 46 states and Washington, D.C. (No deliveries to Alabama, Mississippi, Rhode Island, or Utah). Orders are usually shipped about 24 hours after being placed, with delivery via FedEx or UPS ground shipping. Speed of delivery varies by location, but typically takes about two to five business days.

Customer Service

Firstleaf offers its customers a 100% satisfaction guarantee: if, for any reason, you're not satisfied with a bottle you receive, you will get a credit for it (minus shipping) to use for another bottle in the future. 

Firstleaf’s Member Experience team is available to help customers via phone or chat seven days a week, from 9:00 a.m. to 8:00 p.m. ET. Customers can also write them an email to resolve specific issues. 

Customers can also take advantage of a membership perk by booking an appointment with a certified wine concierge that helps in selecting the best wines suited to your palate.

Firstleaf is an accredited business with the BBB and has an A+ rating, as well as a 4.7 out of 5 with Trustpilot.

Firstleaf Wine Club Review

With a wide variety of award-winning wines from all over the world, Firstleaf is a solid contender in the wine delivery industry. What makes it stand out from the rest, though, is the degree of customizability club membership provides. As a Firstleaf member, you have a say in what kind of wines you receive and can change the contents of each shipment as you see fit. 

Furthermore, members can receive deliveries whenever it is most convenient for them. Firstleaf encourages customer feedback and caters to a wide range of customer tastes and subscription preferences.