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Magento eCommerce Website Review


ConsumersAdvocate.org Rating: 3.5 / 5 (Very good)
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Founded in 2007, Magento is a premium eCommerce platform specializing in high-end business solutions for growing companies and larger businesses. As part of the Adobe family, its robust and extensive product lines are tailored for merchants with available resources to manage the inherent high-costs and technical demands of the service.
 
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How is Magento rated?

Breakdown

3.5/5
Hosting Capabilities
3.5/5
Ease of Use
3.5/5
Marketing and Analytic Tools
3.5/5
Cost

Overall Rating: 3.5 / 5 (Very good)

Magento offers a variety of eCommerce business solutions, ranging from the basic open source platform to more comprehensive order management and analytics services. Although the open-source platform is free of charge, its functionality depends on additional paid services such as web hosting, add-ons, cart management options, and security certificates. Furthermore, a high level of programming and web development experience is necessary for the time-consuming setup and maintenance of the site. Smaller businesses or startups are recommended to begin their process with other, more adequate eCommerce options. However, businesses that have the available resources to manage the costs and technical requirements of Magento are provided a platform that is second to none. Merchants are advised to fill out an online form to request a free demo or contact a representative for a sales evaluation.

Magento Hosting Features

Hosting Capabilities - 3.5 / 5

Magento’s website does not offer details regarding hosting features. However, since the basic platform is a free open-source download, users will need to self-host the site. Magento is PCI compliant, but added security certificates may need to be purchased. Further information regarding hosting features, user accounts, and security details can be requested directly with the company.
Security Features
PCI Compliance
Payment Methods Supported
PayPal
Responsive Websites
Yes

Magento Marketing and Analytics

Ease of Use - 3.5 / 5

An extensive list of features and boundless modification options make Magento’s platform one of the most comprehensive on the market. SEO optimization, seamless third-party integration, cart customization, and a multitude of customer outreach tools allow merchants to firmly establish their online presence. Although the basic open-source download includes many of the necessary features to run the online store, other add-ons will be required to maximize the site’s potential.

Sales Channels

  • Amazon
Customer Outreach Tools
Email Marketing
Conversion Tools
Abandoned Cart Saver
Customer Groups and Segmentation
Coupons
Discounts
SEO Optimization
Yes

Magento Cost

Marketing and Analytic Tools - 3.5 / 5

Specific pricing information is not available on Magento’s website. Nonetheless, even though the basic open-source platform is available as a free download with usable features and themes, implementing the online store’s functionality will run monthly costs into the thousands of dollars. Magento does offer a 30-day free trial, but merchants are urged to request a demo of the service or contact a sales representative for pricing assistance.
Transaction Fees
No
Setup Fees
No
Free Trial
30-day
Commission Fees
No
Free Templates Available
Yes

Magento Customer Experience

Cost - 3.5 / 5

Designed for more tech-savvy companies, Magento's eCommerce platform is not a viable option for users with limited web development experience. The initial setup is a time-consuming process where previous programming know-how will come in very handy. While Magento does not have a BBB rating, it does score a 6.1 with TrustPilot. The website’s Help Center includes many of the tools necessary to resolve troubleshooting issues, while additional resources such as user forums and agent consultations are available in case any additional doubts arise.
Year Founded
2007
Trustpilot Rating
6.1 out of 10
Date Collected
2018-07-10

Company Profile

Full Name
Magento eCommerce Website
Company Website
https://www.magento.com/
Headquarters
54 North Central Avenue, Campbell, CA, 95008

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