Oracle CRM Software Review

Platforms

• Software as a Service
• Mobile compatible

Features

• Customer Information Management
• Marketing and Lead Generation
• Sales Management
• Reporting and Analytics
• Employee Performance and Tracking

Oracle helps businesses streamline many of the processes involved in sales and marketing. Lead management is also enhanced, letting you take full advantage of all lead opportunities. Processes are also in place for helping managers guide personnel through every step of the sales workflow.

Oracle CRM has an excellent list of reporting features with pre-built and customized reports. These cover everything from leads, sales and customer service. Reports and analytics help businesses get a deeper look into performance and metrics.

Oracle CRM works with Microsoft Office providing easy integration with existing office documents. Files could also easily be updated to Oracle’s CRM system. Support services include training, knowledgebase, help documentation and a support center.

Customer Management

• Customer service portal
• Case management
• IVR, voice and email customer interaction

Marketing and lead generation

• Campaign management
• Email marketing
• Automate sales processes
• Lead qualification
• Opportunity management
• Forecasting
• Sales management

Reporting and Analytics

• Measuring ROI
• Real-time reporting
• Real-time business intelligence
• Historical and trend analysis

Employee Performance and Tracking

• Monitor customer satisfaction and agent performance management
• Partner relationship management

Integration and Customization

• Web services support
• Pre-built integration with Oracle business applications

Support Services

• Knowledgebase
• Training
• Help documentation
• Support center

Bottom Dollar

It comes as a disappointment that Oracle’s CRM seems to fall short in terms of some productivity features. Its lack of a real work flow, content management and poor offline feature are just of the options that makes it a less than ideal solution for big businesses.  Overall, Oracle continues to be a solid answer for business searching for a dependable CRM system.