Salesnet CRM Software Review

Platforms

• Software as a Service
• Mobile CRM

Features

• Customer Information Management
• Marketing and Lead Generation
• Sales Management
• Reporting and Analytics
• Employee Performance and Tracking

Salesnet CRM offers excellent sales force automation features that could handle multiple tasks while keeping it simple at the same time. Its workflow automation feature is designed to take advantage of every sales opportunity and enhance conversion.

Updates to the software has improved overall user experience. Increased benefits from updates also include better workflow management, better analytics and email integration. Marketing targeted features utilize campaign management defined goals. This include lead generation, email marketing and reporting. Analytics and reporting functions in turn give users a better understanding of campaign effectiveness and areas of improvement.

Mobile CRM allows access to sales and marketing information. It gives users the ability to manage accounts, manage leads and appointments. It could be accessed using any smartphone (Andriod, iOS or Blackberry OS).

Customer Management

• Add, edit, delete accounts (online and offline)
• Customer portal
• Case management
• Knowledge base

Marketing and lead generation

• Campaign management/ creation
• Email marketing
• Sales forecasting
• Lead management
• Lead conversion

Reporting and Analytics

• Graph reports
• Pre-built reports
• Custom filtered reports
• Sales/ forecast reports

Employee Performance and Tracking

• Control access based on position, workflow
• Quota management

Integration and Customization

• Microsoft Word/ Excel
• Google Apps
• Email integration

Support Services

• Help center
• Tutorials, videos
• Documentation, guides

Bottom Dollar

Salesnet CRM boasts a capable sales force automation feature enabling better business practices and sales conversion. It could easily be deployed because it is a web based system eliminating the need for procuring specialized equipment. However, it still lacks support for Social CRM which is becoming an important source of leads. Salesnet also lacks a solid customer service module which is quite surprising with its excellent sales force automation service. Not a newcomer, but it still has some ground to cover if it would like to compete with the other major CRM services.