About Us

We put people and community
first.

We work hard to make it easy
“Decisions made easy” is our motto, and it’s what we work toward every day.

Our editorial team does rigorous research and testing so you don’t have to. We generate helpful, honest, and accurate information to match you with companies that are best for your specific situation so you can find what you need, when you need it.

What we review
We know that millions of people make online purchases every day.

We review hundreds of products and services, and often times the categories we cover are purchases that are important, complex or difficult to research. We hope the brands and experiences you choose will improve your life today, tomorrow, and for the future.

A candid and full disclosure of how we make money

We want to make sure that you understand how we make money and who pays us. So we have taken proactive measures to ensure that any advertiser whom we have a paid relationship with is labeled as a "Partner" across our website. If you choose to click on the links on our site, we may receive compensation. If you don't click or use the phone numbers listed on our site we will not be compensated.

Also, ranking and the order of products on our site are subject to change and partners may influence their position on our website, including the order in which they appear on a Top 10 list. Regardless of partner or compensation, we take into account many additional factors, which are the result of the 200+ hours of research our editorial team spends on average to provide insights and recommendations around each category displayed on our website.

The analyses and opinions on our site are our own and our editors and staff writers follow guidelines to ensure editorial integrity. Our brand, ConsumersAdvocate.org, stands for accuracy and helpful information. We know that we can only be successful if we take your trust in us seriously.

To find out more about how we make money and our editorial process, click here.

Founded in Puerto Rico


In early 2016, Greg Powel and Sam Niccolls founded the company in Dorado, Puerto Rico. Greg brought his experience from working at Google, while Sam contributed expertise honed at Moz. These two young entrepreneurs decided to establish their business in Puerto Rico because of the island's well-educated talent pool and its warm climate. Puerto Rico was fertile ground for a tech startup and presented an opportunity to do things differently from the way they're done in Silicon Valley.

ConsumersAdvocate.org is deeply dedicated to its employees. The company participates in the local community and proudly supports the island economy. In 2017, the firm not only survived Hurricanes María and Irma, but also raised $200,000 to fund local disaster relief. With the encouragement of the company's management, many of its employees contributed their labor to the recovery effort.

We have created a profitable and sustainable business that's focused on the values of community, showing up for one another, being scrappy, and doing the right thing for consumers and the company.


ConsumersAdvocate.orgin the Community

17
Charities supported
since 2018
200k
Amount raised for
Puerto Rico
275+
Hours dedicated to
Charity
At work and for work, we put people and community first.

Our Commitment to the Community

Though our audience is in the United States, our people live here in Puerto Rico. We come from different cities, backgrounds, and career stages, but we are united by our drive to improve ourselves, our company, and the Island we call home. A majority of our people have lived in Puerto Rico for most of their lives and those who have not, also have roots here now.

For that reason, we are committed to helping Puerto Rico rebuild after Hurricane María, supporting new and established local charities, rescuing animals, and donating our time and money to our neighbors—because we put people and community first.

Our Commitment to Sustainability

Our commitment encompasses the global community. We have taken an active role in promoting sustainability in and out of the workplace as we understand the impact companies like ours can have on the Earth.

To this end, our daily catered lunches for team members are packaged in compostable containers, we provide a monetary incentive for carpooling to reduce our carbon footprint, stock only reusable silverware utensils and plates, and have a nearly paper-free workplace, as well as multiple water coolers around the office to significantly reduce our plastic water bottle usage. In addition, we worked together with our municipal government to implement a recycling program and have provided our staff with educational materials and seminars to promote effective recycling practices.

Our commitment to sustainability extends beyond the workplace as well. We regularly engage in environmentally-conscious activities. Employees are encouraged to take time away from work and participate in beach clean-ups, animal spay-and-neuter clinics, and reforestation events, among others.

With these initiatives and others currently in the works, we continue to strengthen our commitment to the planet and to help advocate for our environment in the same way we advocate for consumers.

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