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Firstleaf Wine Club Review


ConsumersAdvocate.org Rating: 4.9 / 5 (Excellent)
78 Customer Comments & Reviews - see all comments
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Founded in 2015, Firstleaf is a wine club that uses technology to match consumers to wines that fit their unique tasting profile. With over 150,000 customers, Firstleaf uses consumer feedback to customize its boxes for every individual’s palate. The company’s wineries are located in Napa and Sonoma County, California.

Firstleaf provides members with direct-to-consumer wine services, delivering wines sourced from vineyards all over the world. Orders are delivered within 2-5 days to a location of your choice, with a frequency that can vary between one, two or three months, depending on the customer's answers during the introductory quiz. Nonetheless, delivery frequency can be adjusted at any time in the account settings. 

Years in Business

Since 2015

Membership Programs

After completing a nine-question quiz about their wine preferences, customers can sign up for a customizable subscription. Customers can choose the type of wines they want to receive (reds, whites, or a mix of both),  as well as indicate whether they enjoy the occasional sparkling and rosé. 

If you decide to join the club, the initial shipment of six wines is $39.95. Subsequent orders cost $90 (around $15 per bottle). 

All Firstleaf club shipments contain six bottles that reflect each individual's taste, as determined by their wine profile and the ratings they submit online. By using an algorithm that analyzes 13 billion data points, Firstleaf states that each shipment gets better as you rate more wines. 

Customers can re-order their favorite wines or try new ones. Firstleaf gives customers the opportunity to preview each shipment, allowing you to swap out a wine you’re not interested in for something you'd enjoy more.

Membership can be canceled anytime and does not require a signup fee. However, if you are not ready to commit to a membership, you can shop at Firstleaf's online store, where you'll find various gift packs for purchase without the need to sign up. 

Shipping

Firstleaf ships to 46 states and Washington, D.C. (No deliveries to Alabama, Mississippi, Rhode Island, or Utah). Orders are usually shipped about 24 hours after being placed, with delivery via FedEx or UPS ground shipping. Speed of delivery varies by location, but typically takes about two to five business days.

Customer Service

Firstleaf offers its customers a 100% satisfaction guarantee: if, for any reason, you're not satisfied with a bottle you receive, you will get a credit for it (minus shipping) to use for another bottle in the future. 

Firstleaf’s Member Experience team is available to help customers via phone or chat seven days a week, from 9:00 a.m. to 8:00 p.m. ET. Customers can also write them an email to resolve specific issues. 

Customers can also take advantage of a membership perk by booking an appointment with a certified wine concierge that helps in selecting the best wines suited to your palate.

Firstleaf is an accredited business with the BBB and has an A+ rating, as well as a 4.7 out of 5 with Trustpilot.

Firstleaf Wine Club Review

With a wide variety of award-winning wines from all over the world, Firstleaf is a solid contender in the wine delivery industry. What makes it stand out from the rest, though, is the degree of customizability club membership provides. As a Firstleaf member, you have a say in what kind of wines you receive and can change the contents of each shipment as you see fit. 

Furthermore, members can receive deliveries whenever it is most convenient for them. Firstleaf encourages customer feedback and caters to a wide range of customer tastes and subscription preferences.


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78 Customer Comments & Reviews

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Jennifer H
4/1/2021
They charged my card twice the wine ne ver came fed ex driver stated that i signed for pkg Yet he forged a signature and so conveniently none knows where the wines for my daughters wedding went. Then no one would call me back when I'd speak to someone they pretended to be interested and Concerned but not 1 person followed through with anything They said. And since they would not respond back or answer their email or phone calls I start from the beginning with another staff member who only says what u want to hear while Your on phone.

Customer S  
Official Response

Service of Firstleaf Wine Club
Apologies for the inconvenience! As part of our claims process for missing orders, we reach out to the carrier for the Proof of Delivery. This is the first step before we reship or refund an order and can take up to 5-7 business days. It looks like you first reached out to our Member Experience team today, 4/1, and have been refunded for this intro order. This normally appears on your statement within 5-7 business days. We will also be sure to follow up with the carrier about your signature concerns. I hope this helps!

M
Mitch C
3/19/2021
I'm trying to learn more about wines, so accepted the promotion to buy 6 bottles for about $40. I did this for Naked Wines too. I then found the fine print that because of the promotion, I was automatically enrolled and obligated to automatically pay the monthly fee of double the original promotion. This was not clear at all in the promotion, downright sneaky. Will never join this club.

Customer S  
Official Response

Service of Firstleaf Wine Club
Apologies for the confusion! We try to be as clear as possible that we are a subscription wine club. We state this very clearly in large print before check out. When you place your introductory order, you automatically enroll in the Firstleaf wine club. However, you can cancel at any time without any penalties, fees, minimums, or obligation; as long as you cancel before your next order is processed. You can view our information on our website here: https://help.firstleaf.club/hc/en-us/sections/360004717913-Membership

J
john r
3/19/2021
After reading the advertisements I decided to try Firstleaf wine club. I quickly recieved 6 bottles which were supposedly selected for my tastes. I have tried two bottles of the six and I was very disapointed. I felt both wines that I tried were equivelent to wines that would retail for $2.99 to $3.99. I can select much better wines, at least for my taste, at the grocery store for a lower cost than through the club.

Customer S  
Official Response

Service of Firstleaf Wine Club
I’m so sorry to hear that! We encourage our club members to rate the wines they’ve tasted because it allows us to better refine each subsequent box to your tastes. This helps to only send you bottles that you love! That said, we have a 100% satisfaction guarantee, on our wines because we truly believe in their quality. If you email us at service@firstleaf.com, we’ll fix this for you right away. We take your feedback seriously as it is our most valuable tool. If you have any more feedback I will be sure to share it with our team to improve our customer experience in the future. Please let us know if you have any additional concerns. We're always happy to help!

michael.delaney.sullivan
3/16/2021
I received one shipment with decent wine, but it's impossible to coordinate delivery and receive a package from this company. They ship through FedEx, though there is no certain delivery window. It changes with notice and it's impossible to coordinate to receive delivery as you are required to be there with ID. When I called the company to try say that FedEx was not able to give a consistent delivery DATE (not window of time in a day, the full day) they told me I'd be charged a $20 restocking fee. Customer service was extremely unhelpful. I understand that I need to be here to sign for it, but they can't if they can't provide a date, I'm not sure what the expectation is other than... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
While we do charge a restocking fee when an order is refused during delivery, we do not charge you if the order is missed. If an order is missed we ship out a replacement at no extra cost or credit your account. We’re required by law to make sure someone 21+ signs for the wine, but we completely understand that it’s difficult to always be around when your delivery comes. A lot of our members have found a few ways that work well for making sure they can dependably get their wines. We recommend Shipping orders to a business address or hold location for pick up. We're also happy to switch you over to UPS if you prefer to not use FedEx!

M
Michael
3/2/2021
I feel as though I have been duped. I work in the wine industry, and receive a healthy discount, so I have a surplus. In late January I changed my upcoming Feb. 3 delivery date to March 3. At that time I switched out bottles that I didn't prefer with ones I thought I would like better, confirmed those bottles and figured all was set. Come to Feb. 22, I receive an email that my next shipment is upcoming and asking me to confirm bottles. I ignored it because I figured I had already selected what I wanted the month prior and that's what would be shipped. March 1st, my bank card has been authorized and I get an email confirming my order and allowing me a preview of my bottles directly in the... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Michael, we are so sorry for all the confusion! If you placed your order in late January, that means your card was also charged in January, not March 1st. Once an order has been placed/confirmed you cannot make any changes to it but you can always cancel that order and place a different one before it ships. A store order is completely separate from a club order, placing a store order will not take the place of your club order. If you received a reminder to confirm your order in February then your club order was not confirmed earlier. We're happy to look into your account and send over records of each order and order type. Our phone number is 1(800)461-7203.

Jennifer B
2/25/2021
BUYER BEWARE - FRAUDULENT COMPANY - they will ship you wines without your permission, send you broken bottles they wont replace and they will keep your money and not send your wines! I ordered for the first time from Firstleaf back in 2020 - they shipped the wines and 3 were broken, no replacements, no refund no credit. After that, I declined all future shipments as I could see they were disreputable. I never got a notice prior to Jan 13 (the day they planned to ship). I responded immediately only to get the run around from customer service who declined to cancel my order. Their so called proof that i received notice is actually the proof that I attempted to cancel the order as is... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Jennifer, we apologize for any confusion. We always send a preview and reminder email about a week before your order is processed and shipped. We've sent a copy of your email records to your account email, that preview email was sent on 1/4/21. While we did receive your returned order, your payment was charged back to your card as a result of the dispute. If you have not received the refund we suggest you contact your financial institution as soon as possible. We are always happy to credit or replace any broken bottles, we even offer a store credit on any bottles you dislike! If you would like to contact us for confirmation of this information you can reply to our email at service@firstleaf.com or call us at 1(800)461-7203.

A
Aut
2/22/2021
I have to be honest here -- I have been with this club since November 2020, so not that long but we have been happy with the quality of wines . Also, why are people saying its so hard to cancel this membership? Its a simple click. By day, I'm no rocket scientist but that click does work if you need to suspend orders for a period of time or cancel altogether. I do have an issue with the FedEx man that sees me every month but won't leave my wine by the front door if I'm on a conference call and can't get to the door. They need to "make contact" which is quite annoying. Whenever I have had a small issue(s) customers service was attentive and made it right for me.

Customer S  
Official Response

Service of Firstleaf Wine Club
We're so glad you're enjoying the club! If you ever want to try out UPS just let us know, we're happy to make sure we're using your preferred carrier. We work with both UPS and FedeX!

Angela S
2/20/2021
I am reviewing this company before I have received my first shipment of wine. I decided to join this club because I had read good reviews and the prices are in an affordable range. I joined the club on the 12th and placed my first order. The club temporarily charged for my first order that day. I had not received a shipping notification by the 16th so I logged into my account. It appeared that even though my card was charged my order didn't look like it was supposed to ship for another 30 days. I changed the shipping dates so I thought that my first order would go ahead and ship and then my second order of 12 bottles will ship in 3 months. I have a firm policy of not charging... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Angela, we're so sorry for any confusion! Once you place an order we charge your card, even if you place your next order ahead of time. Once an order is placed you cannot change the date, the date you selected was for your second order. We're more than happy to look into any missing orders for you, just give us a call at 1(800)461-7203.

B
Barbara G
1/25/2021
I have attempted to cancel my membership several times to no avail. I continue to receive shipments that I don't want as I can no longer afford the wine. I don't know how to stop this and it seems that even tho it is advertised that m'ship can be canceled anytime. NOT TRUE!!!

Customer S  
Official Response

Service of Firstleaf Wine Club
The membership can be canceled at any time. You can cancel online here: https://www.firstleaf.club/unsubscribe/ Or call and cancel over the phone here: 1(800)461-7203. Whatever option is easiest for you!

foleytrasimene
1/17/2021
Live and learn. They send awful wines at a bargain and then do everything they can to make you buy more. Make it all but impossible to cancel and you will have to notify your bank to block charges. This is a bad company. Let’s be smart and teach them how they might have been if they had been straight with people who loved the idea.

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi there! We're sorry you had trouble canceling! We try to make it as simple as possible, you can cancel your account online at https://www.firstleaf.club/unsubscribe/, this usually takes less than a minute to complete. We now offer the option to cancel by email or phone as well.


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