We research all brands listed and may earn a fee from our partners. Research and financial considerations may influence how brands are displayed. Not all brands are included. Learn more

Firstleaf Wine Club Review


ConsumersAdvocate.org Rating: 4.9 / 5 (Excellent)
78 Customer Comments & Reviews - see all comments
Our content is free because we may earn a commission when you click or make a purchase using our site. Learn more.
Founded in 2015, Firstleaf is a wine club that uses technology to match consumers to wines that fit their unique tasting profile. With over 150,000 customers, Firstleaf uses consumer feedback to customize its boxes for every individual’s palate. The company’s wineries are located in Napa and Sonoma County, California.

Firstleaf provides members with direct-to-consumer wine services, delivering wines sourced from vineyards all over the world. Orders are delivered within 2-5 days to a location of your choice, with a frequency that can vary between one, two or three months, depending on the customer's answers during the introductory quiz. Nonetheless, delivery frequency can be adjusted at any time in the account settings. 

Years in Business

Since 2015

Membership Programs

After completing a nine-question quiz about their wine preferences, customers can sign up for a customizable subscription. Customers can choose the type of wines they want to receive (reds, whites, or a mix of both),  as well as indicate whether they enjoy the occasional sparkling and rosé. 

If you decide to join the club, the initial shipment of six wines is $39.95. Subsequent orders cost $90 (around $15 per bottle). 

All Firstleaf club shipments contain six bottles that reflect each individual's taste, as determined by their wine profile and the ratings they submit online. By using an algorithm that analyzes 13 billion data points, Firstleaf states that each shipment gets better as you rate more wines. 

Customers can re-order their favorite wines or try new ones. Firstleaf gives customers the opportunity to preview each shipment, allowing you to swap out a wine you’re not interested in for something you'd enjoy more.

Membership can be canceled anytime and does not require a signup fee. However, if you are not ready to commit to a membership, you can shop at Firstleaf's online store, where you'll find various gift packs for purchase without the need to sign up. 

Shipping

Firstleaf ships to 46 states and Washington, D.C. (No deliveries to Alabama, Mississippi, Rhode Island, or Utah). Orders are usually shipped about 24 hours after being placed, with delivery via FedEx or UPS ground shipping. Speed of delivery varies by location, but typically takes about two to five business days.

Customer Service

Firstleaf offers its customers a 100% satisfaction guarantee: if, for any reason, you're not satisfied with a bottle you receive, you will get a credit for it (minus shipping) to use for another bottle in the future. 

Firstleaf’s Member Experience team is available to help customers via phone or chat seven days a week, from 9:00 a.m. to 8:00 p.m. ET. Customers can also write them an email to resolve specific issues. 

Customers can also take advantage of a membership perk by booking an appointment with a certified wine concierge that helps in selecting the best wines suited to your palate.

Firstleaf is an accredited business with the BBB and has an A+ rating, as well as a 4.7 out of 5 with Trustpilot.

Firstleaf Wine Club Review

With a wide variety of award-winning wines from all over the world, Firstleaf is a solid contender in the wine delivery industry. What makes it stand out from the rest, though, is the degree of customizability club membership provides. As a Firstleaf member, you have a say in what kind of wines you receive and can change the contents of each shipment as you see fit. 

Furthermore, members can receive deliveries whenever it is most convenient for them. Firstleaf encourages customer feedback and caters to a wide range of customer tastes and subscription preferences.


Leave a comment for Firstleaf Wine Club
Minimum 12 words.
 No maximum length.
* What's Your Rating?
To make this comment as helpful as possible for our community, please provide at least 2 sentences.

78 Customer Comments & Reviews

Loading Reviews ...
C
Chuck D
10/15/2020
Had two shipments, not disappointed in the wines, very enjoyable. No delays. Looking forward to future shipments. Chuck D

Customer S  
Official Response

Service of Firstleaf Wine Club
Awesome! If you ever need help with a shipment just let us know!

Matt R
10/6/2020
Poor customer service. I postponed shipment and they shipped it anyway. I then cancelled. The shipped it after I cancelled and charged me a $20 restocking fee. Not a good company. Deceitful. Average wine.

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Matt, we're happy to look into this for you. We send confirmation every time an order is canceled. Would you be able to send us a copy of your cancellation confirmation so we can verify and refund the restocking fee? We're happy to make this right!

Mary '
9/24/2020
Hugely disappointed. I was excited to try a wine subscription for the first time, and the first six bottles were fairly decent and a great deal for the money. I was supposed to receive an email in advance of a second box being sent, which never came. When it did not come, I decided that I did not like the uncertainty and cancelled my subscription online. Two days later, I get an email saying that the box is on its way - this is the first time I get any indication of which wine is actually coming to me. I called to get a refund and refuse the wine (three out of six bottles were Chardonnay, which I do not drink - something I was sure to make clear in their so-called assessment quiz). I was... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Mary, we're so sorry you had that experience. We're happy to look into this for you and make it right! Would you be able to email us your account information so we can get it over to a supervisor?

tinabear01
9/15/2020
VERY YOUNG WINES! Orson Welles once said he 'wouldn't serve a wine before its time.' That's my chief complaint with FirstLeaf. An online ad invited me to try 12 bottles of 'fine wine' from FirstLeaf for the introductory price of only $87. How could I resist? Well, right before checkout, I quit the order. Here's why. The introductory 'quiz' that helps FirstLeaf select appropriate wines for you is too generic. It resulted in picking two wine varieties, such as Pinot Noir, that I would never drink. The three alternate choices were no better. I was offered a 2019 California Cabernet Sauvignon and a 2020 Chardonnay. Drinking such YOUNG wines is almost like drinking grape... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Tina, nearly all of our wines are meant to be enjoyed young. Any grape with high tannin, high alcohol percentage, or high sugar content will age the best. We always offer the option to request any wine from our inventory. If you'd like to come back we can set you up for a consultation with our wine concierge team!

machooga1960
9/7/2020
Don't sign up! You can't get out. I went through the lengthy process of getting my auto shipments stopped because of a drop in income and today they overdrew my checking account after being assured they would cancel my membership. Be safe, stay out. I had to do the same with Laithewaite. Their customer service people where easy to work with and my cancellation quickly processed. I'll go back to them when I'm able to.

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi there! Apologies for the confusion! The cancellation process should take less than a minute and can be completed at any time here: firstleaf.club/unsubscribe

cdchandler99
8/28/2020
CHILDREN RATING WINES ... NO IDEA ABOUT TANNINS OR THE GOOD CHEW OF WINES ... IF YOU LIKE THIS CLUB ... PLEASE JUST DRINK WELCHES GRAPE JUICE, YOU TO ARE TO YOUNG TO UNDERSTAND A DEEP RICH TANNIN FILLED WINE

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi there! We make sure to comply with all federal and state laws. We will only deliver to those who are 21 years of age or older. Hope this info helps!

penceldesign
8/27/2020
The pandemic seemed like the perfect time to join a wine club. I never leave the house anymore and sure could use a drink! Unfortunately, these wines were not of sufficient quality, and certainly not worth $15 a bottle. I couldn't bring myself to finish many of them. I hoped that by rating them my wine matches would improve, but over the months my experience did not improve my at all. The latest shipment was the worst. I dumped a bottle of Reisling that tasted like apple juice and nail polish remover straight down the drain after half a glass. What I CAN say is that it was easy to cancel my membership on their website, and the concierge I corresponded with was very courteous and gave me a... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi there! We're so sorry to hear you didn't enjoy the wines. We take your feedback seriously as it is our most valuable tool. If you have any more feedback I will be sure to share it with our team to improve our customer experience in the future. Please let us know if you have any additional concerns. We're always happy to help!

R
Robert L
8/15/2020
I tried the first promotion and doubled my order for free shipping. A few of the wines I liked, but most I did not. I was able to email and get a refund for what I did not like. Initially, they put a credit on my account without saying that was what they were going to do. I had to write back and ask for a refund to my credit card. Problem with the guarantee is you have to request a refund for a wine within 30 days, so If you don't go through all the wine in 30 days and then open a bottle you don't like, there is nothing you can do. Despite the fact I put in my taste preferences, many of the bottles received did not meet what I prefer. As a result, I cancelled. I did not have the... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Robert, we're sorry to hear the wine did not match your taste! We are always happy to offer a credit even after 30 days of the order. If you'd like to place a custom order or an order for one of the wines you did enjoy you can do so without the subscription at any time. If you have any questions or concerns feel free to reach out to customer service at service@firstleaf.club!

J
Jasin
8/1/2020
This wine club has a terrible mobile website that makes it difficult to sign up to get ceratin wines delivered at certain dates, such as a "wine of the month club." Instead it wants you to sign in and change your order status after you have ordered. I accidently signed up with a nonexistent email address, therefore i could not sign in to change my order. I callled to cancel the order but got a run around about my email address not beingnot on file, again I put my email address in wrong by accident while signing up. I have since been charged for my order but have not received it, with no answer from the company. I had to contact my bank to block any future payments from the company. The... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Jasin, Apologies for the confusion here! We do let you know when signing up that you are enrolling in a club with automatic shipments before you place your first order. We're happy to look up your account by an order number, shipping address, and first and last name. You can cancel at any time and choose to put your account on hold. We'll be happy to help you with this but do need some information. Please reach out to 1(800)461-7203.

C
Claire A
7/24/2020
First, the wines are not that great. Second, their tactics to keep you roped in are cheap and insulting. You get hooked in to membership and canceling is a bear! No trial period here. They make it super inconvenient to cancel, which can only be done online. Once you finally get to the cancellation screen, you need to go through more than THREE screens. They use the cheap approach that the airlines use to not actually give you a refund on COVID related cancelations by making the cancelation on the bottom of the screen in much smaller font. And they do this not once but three times. If you don't click more than 4 cancellations, they do not cancel! And no one can help you do it. Cheap cheap... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Claire, we're so sorry you had trouble canceling, we are always happy to help you through it step by step if you have any trouble. with it. We do give you 3 offers before you leave just in case you would like to stay in the club. Hope this info helps!


Top Rated
Our Partner

Special Offer: Discover your first 6 wines for $39.95 + free shipping!

  • Saves you up to 60% off retail
  • Try over 200 wines for $15 per bottle
  • Unique and boutique wines you won't find elsewhere
  • Wine quiz matches you to wines you'll love
  • Rate wines to hone your taste profile and wine recommendations
  • 100% satisfaction guarantee