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Firstleaf Wine Club Review


ConsumersAdvocate.org Rating: 4.9 / 5 (Excellent)
78 Customer Comments & Reviews - see all comments
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Founded in 2015, Firstleaf is a wine club that uses technology to match consumers to wines that fit their unique tasting profile. With over 150,000 customers, Firstleaf uses consumer feedback to customize its boxes for every individual’s palate. The company’s wineries are located in Napa and Sonoma County, California.

Firstleaf provides members with direct-to-consumer wine services, delivering wines sourced from vineyards all over the world. Orders are delivered within 2-5 days to a location of your choice, with a frequency that can vary between one, two or three months, depending on the customer's answers during the introductory quiz. Nonetheless, delivery frequency can be adjusted at any time in the account settings. 

Years in Business

Since 2015

Membership Programs

After completing a nine-question quiz about their wine preferences, customers can sign up for a customizable subscription. Customers can choose the type of wines they want to receive (reds, whites, or a mix of both),  as well as indicate whether they enjoy the occasional sparkling and rosé. 

If you decide to join the club, the initial shipment of six wines is $39.95. Subsequent orders cost $90 (around $15 per bottle). 

All Firstleaf club shipments contain six bottles that reflect each individual's taste, as determined by their wine profile and the ratings they submit online. By using an algorithm that analyzes 13 billion data points, Firstleaf states that each shipment gets better as you rate more wines. 

Customers can re-order their favorite wines or try new ones. Firstleaf gives customers the opportunity to preview each shipment, allowing you to swap out a wine you’re not interested in for something you'd enjoy more.

Membership can be canceled anytime and does not require a signup fee. However, if you are not ready to commit to a membership, you can shop at Firstleaf's online store, where you'll find various gift packs for purchase without the need to sign up. 

Shipping

Firstleaf ships to 46 states and Washington, D.C. (No deliveries to Alabama, Mississippi, Rhode Island, or Utah). Orders are usually shipped about 24 hours after being placed, with delivery via FedEx or UPS ground shipping. Speed of delivery varies by location, but typically takes about two to five business days.

Customer Service

Firstleaf offers its customers a 100% satisfaction guarantee: if, for any reason, you're not satisfied with a bottle you receive, you will get a credit for it (minus shipping) to use for another bottle in the future. 

Firstleaf’s Member Experience team is available to help customers via phone or chat seven days a week, from 9:00 a.m. to 8:00 p.m. ET. Customers can also write them an email to resolve specific issues. 

Customers can also take advantage of a membership perk by booking an appointment with a certified wine concierge that helps in selecting the best wines suited to your palate.

Firstleaf is an accredited business with the BBB and has an A+ rating, as well as a 4.7 out of 5 with Trustpilot.

Firstleaf Wine Club Review

With a wide variety of award-winning wines from all over the world, Firstleaf is a solid contender in the wine delivery industry. What makes it stand out from the rest, though, is the degree of customizability club membership provides. As a Firstleaf member, you have a say in what kind of wines you receive and can change the contents of each shipment as you see fit. 

Furthermore, members can receive deliveries whenever it is most convenient for them. Firstleaf encourages customer feedback and caters to a wide range of customer tastes and subscription preferences.


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78 Customer Comments & Reviews

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Katie M
12/31/2020
HORRIBLE SERVICE! I have never experienced such poor customer or company service. I had called three times to get the my subscription canceled, and was still receiving deliveries (thank God I keep track in my email). The reason I called and canceled was the issues receiving my first order. At the end of October 2020 I came across Firstleaf and decided to try it. I ordered 12 bottles and (i thought) luckily I would receive the bottles in time for a party I was having, according to firstleaf. I had not one, but two failed deliveries because the shipping company "had broken the contents". When I finally received my order (after talking with customer service several times) it was half of what... Read More


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George
12/30/2020
Helpful! While signing up to order, I learned that consumers can visit the company's online store and try out one of the company’s wine gift packs without subscribing to a membership, which is ideal for those who want to explore what Firstleaf has to offer without any commitments. Thanks: I'll try out the Gift Pack then decide my commitment.


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Georgiev G
12/30/2020
I had the same negative experience as others here. I am starting to believe it is the same SCAM being done year after year under different names. If you think about the “business model” it would be near impossible to deliver the advertised quality to so many people. The office motto must be “there’s one born every minute”.

Customer S  
Official Response

Service of Firstleaf Wine Club
We've been open with long time members since 2016. No scam here. You should check us out at https://help.firstleaf.club/hc/en-us/sections/360004717913-Membership I’m sure it will help clear any confusion you may have about us.

M
Mallory G
12/24/2020
I had the absolute WORST experience with FIstLeaf! I got the 3 bottle introductory offer and a month later was charged $100. no email, heads up or nothing even though i had cancelled my ‘subscription.’ when i reached out they said there was nothing they could do– there goes $100 for second-rate wine.

Customer S  
Official Response

Service of Firstleaf Wine Club
Apologies for the confusion! We let you know before you make your first purchase that we are a subscription wine club, we also send a "Welcome to the Club" email with all of the subscription information. You can cancel at any time at https://www.firstleaf.club/unsubscribe/ Let us know if you need any help with this! Our email for customer service is service@firstleaf.club.

K
Kimmi
12/23/2020
The wines were good. But I didn’t realize it was a wine club, the one that continues to send every 1 to 3 months. It told me this after I ordered my first box. So when I got my first shipment, the company emailed me about my next shipment..I canceled right away and clicked on the 3 month instead. But there is a broken link with the billing department and the frontend side of the website. I have tried canceling the next shipment 3 times.. and on the 4th time they billed me. I called immediately, and told them I don’t want the next box, because I’ve already canceled on this shipment, 4 times now. Customer service is good, though. But I am saving my confirmation email, and waiting to see if... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Apologies for the confusion! We let you know before you make your first purchase that we are a subscription wine club, we also send a "Welcome to the Club" email with all of the subscription information. We're happy to verify your account status at any time, our phone number is 1(800)461-7203.

K
Kimmi
12/23/2020
The wines were good. But I didn’t realize it was a wine club, the one that continues to send every 1 to 3 months. It told me this after I ordered my first box. So when I got my first shipment, the company emailed me about my next shipment..I canceled right away and clicked on the 3 month instead. But there is a broken link with the billing department and the fronend side of the website. I have tried canceling the next shipment 3 times.. and on the 4th time they billed me. I called immediately, and told them I don’t want the next box, because I’ve already canceled on this shipment, 4 times now. Customer service is good, though. But I am saving my confirmation email, and waiting to see if it... Read More

Customer S  
Official Response

Service of Firstleaf Wine Club
Apologies for the confusion! Once an account is canceled we do not charge you for automatic shipments. We're happy to verify your account status at any time, our phone number is 1(800)461-7203.

oioanitoaia77
12/21/2020
This is a FRAUDULENT company – I had deleted my account, only to have a shipment be sent several weeks later. Customer service, which has long wait times, stated I received an email 9 days prior to shipment to cancel the order, which did not occur, and no explanation as to why they have retained my information after the account closure. I have cancelled the credit card for this site.

Customer S  
Official Response

Service of Firstleaf Wine Club
While there is no way to completely delete your account, subscriptions can be canceled at any time. Once you cancel your account you receive a confirmation email that same day. We're happy to look into your account and verify this information at 1(800)461-7203.

ueats007
12/17/2020
I tasted one trial bottle before the “next scheduled shipment” of a dozen bottles showed up (less than a month after the first). Worse still I thought I had postponed future orders for three months on their website. The site is configured so that your “next shipment” is not a “future shipment”. Calculated and cleverly deceptive. Clearly used to unhappy customers. AVOID this company.

Customer S  
Official Response

Service of Firstleaf Wine Club
Apologies for the confusion! We always let you view the next ship date, you can change the date any time before it is processed, after an order is completed it cannot be changed.

dvmtmvd
12/15/2020
Big fat LIARS and SCAMMERS! Do not give them your credit card information!

Customer S  
Official Response

Service of Firstleaf Wine Club
No scam here. You should check us out at https://help.firstleaf.club/hc/en-us/sections/360004717913-Membership I’m sure it will help clear any confusion you may have about us!

jeffreybandel
12/14/2020
They are a scam. They do not let you cancel and keep charging your card and sending their poor quality wine.

Customer S  
Official Response

Service of Firstleaf Wine Club
Hi Jeffrey, apologies for the confusion! Members can cancel at any time here: https://www.firstleaf.club/unsubscribe/ Cancellation should take less than a minute, feel free to contact us if you need any help with this.


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